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P&G gets into sterols

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble signs an agreement with agribusiness and food firm Bunge Limited and manufacturer Peter Cremer for the production and marketing of phytosterol ingredients for foods and pharmaceuticals, Bunge announces Nov. 10. The alliance "creates an efficient, integrated supply chain based on Bunge's raw material supply, P&G's marketing and sales expertise and Peter Cremer's manufacturing capabilities," the firm says. Bunge estimates global demand for phytosterols will exceed 10,000 tons by 2008, representing a market value of $200-$250 mil. FDA approved the expanded use of a phytosterol CHD health claim last year (1"The Tan Sheet" Feb. 24, 2003, p. 4)...

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