JEAN PHILIPPE GAINS BAL A VERSAILLES AND REVOLUTION A VERSAILLES
This article was originally published in The Rose Sheet
Executive Summary
JEAN PHILIPPE GAINS BAL A VERSAILLES AND REVOLUTION A VERSAILLES scents with the acquisition of the Parfums Jean Desprez business from Jacomo/Zanimob Group. On July 20, Jean Philippe announced that its Inter Parfums subsidiary purchased the common stock of Jean Desprez and its subsidiary for roughly $3.7 million, including purchase price, finder's fee and current inventory. The acquisition does not include manufacturing facilities. With the purchase, the Jean Desprez fragrances, which have been marketed in the U.S. by Alfin, will be distributed worldwide by Inter Parfum.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says