Perrigo
This article was originally published in The Rose Sheet
Executive Summary
Served with a summons filed by the Grow Group that alleges general breach of fiduciary duties by the officers of Perrigo in the negotiation of their purchase of Perrigo from the Grow Group in April 1988. The action requests $2 bil. in actual damages, $2 bil. in punitive damages and rescission of the transaction. Perrigo said in a July 28 release that the allegations are "totally without merit" and that it intends to oppose the action
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says