Freeman
This article was originally published in The Rose Sheet
Executive Summary
Beautiful Skin Dewberry and Peppermint Hydrating Toner products currently shipping to retailers. The alcohol-free toner "gently removes all traces of dirt and makeup and clarifies skin texture," the company said. The 8 oz. toner bottle features clusters of blue dewberries with yellow flowers on a cerise background, and coordinates with the packaging for the rest of the Beautiful Skin line. Freeman is planning "heavy" print, TV and radio advertising for the line, which will feature the toner as well as the recently launched Beautiful Skin Sugar Cane and Guava Alpha-Hydroxy Peel-Off Masque ("The Rose Sheet" July 4, Marketing In Brief)