P&G FOURTH QUARTER SALES INCREASE 1.9% TO $7.5 BIL.
This article was originally published in The Rose Sheet
Executive Summary
P&G FOURTH QUARTER SALES INCREASE 1.9% TO $7.5 BIL., the company said in an Aug. 10 statement of sales and earnings for the quarter ended June 30. Procter & Gamble said that sales would have advanced 4% without the impact of exchange rates and lower pricing. Fourth quarter earnings were $406 mil., compared to a loss of $1.2 bil. in the prior-year period. Omitting the effects of restructuring reserves in fiscal 1993, earnings would have advanced 24%, the company stated.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says