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Freeman's revamped Botanical Shaping products targeted to teens.

This article was originally published in The Rose Sheet

Executive Summary

FREEMAN TARGETING TEENS WITH REPACKAGED BOTANICAL SHAPING STYLERS as part of a relaunch of the reformulated products, the Beverly Hills-based cosmetic company said. The original white plastic containers, which pictured floral illustrations, have been replaced with clear bottles and tubes so consumers can see the styling products. The updated, more colorful floral and fruit pictures on the new containers along with the bolder graphics are "more youthful," Freeman noted, and will attract a younger target audience. Sizes for the five products in the line have also increased from 8 oz. to 8.5 oz. The suggested retail price remains at $3.49.



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