In Brief: FDA hiring freeze
This article was originally published in The Rose Sheet
Executive Summary
FDA hiring freeze: Instituted as part of a PHS-wide freeze by HHS Assistant Secretary for Health Philip Lee, MD. The move is an attempt to protect employees in the Office of the Assistant Secretary for Health in response to cuts in the FY 1996 HHS appropriations bill approved by the House Aug. 3. The freeze is expected to last until the beginning of FY 1996 on Oct. 1 or until a final bill is signed into law...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says