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In Brief: Walgreens and IRI

This article was originally published in The Rose Sheet

Executive Summary

Walgreens and IRI: Information Resources, Inc. enters "information alliance" with Walgreen Co. Under the agreement, Walgreen will provide weekly, store-specific sales information on scanned products to IRI through IRI's InfoScan Census product tracking service. InfoScan will track sales in more than 2,000 Walgreens stores, bringing the total number of individual food and drug stores tracked by the service to more than 20,000. The agreement marks an expansion of the relationship between Walgreens and IRI, which has provided information and analytical support for the retailer's "category reviews"...
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