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Key Brand's V One TV and print ad campaign features Rachel Hunter.

This article was originally published in The Rose Sheet

Executive Summary

KEY BRANDS V ONE AD CAMPAIGN WITH RACHEL HUNTER will begin mid-September the Los Angeles-based company announced Sept. 6. Hunter will serve as the spokesmodel for the five-SKU hair care line, appearing in both print and TV spots for the products. Key Brands said it expects V One to generate $40 mil. in first-year sales. The line, which comprises three shampoo/ conditioner formulas and two daily treatments, is available now in mass market outlets.



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