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Marketing in Brief: Arpege

This article was originally published in The Rose Sheet

Executive Summary

Arpege: Available at Saks Fifth Avenue doors only, Cosmair is offering Arpege de Lanvin's "Les Luxes Parfumes" gift set with 3.4 oz. eau de parfum spray, 6.7 oz. perfumed body creme and 6.7 oz. shower gel for $125. Another Arpege holiday gift item, a refillable golden perfume purse spray, is priced at $105, and is available at Neiman Marcus, Saks Fifth Avenue, Nordstrom and Bloomingdale's. Both sets are on-counter in October...



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