Marketing in Brief: CiCi Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
CiCi Cosmetics: Expanding cosmetics line with Velvet Lips, a matte lipstick that takes "5-6 minutes to dry and lasts all day," according to the company. The formula will debut in "10 new fall colors" and is priced at $6.50. The lipstick will be available by the end of October in Longs and Drug Emporium stores across the country, CiCi said...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says