Marketing in Brief: Cosmair
This article was originally published in The Rose Sheet
Executive Summary
Cosmair: European Fragrance division offering "La Collection" Holiday Miniature Coffret set, which includes fragrance minis for Cacharel's Anais Anais, Arpege by Lanvin, Paloma Picasso and Gio de Giorgio Armani. Presented in a red fabric travel jewelry case, the set is priced at $22.50. Also from Cosmair, Drakkar Noir "Unplugged" black fabric 32-compact disc organizer is filled with 3.4 oz. Drakkar Noir edt spray, 3.4 oz. aftershave balm, 2.5 oz. deodorant stick and 2.5 oz. body cleanser for $60. Both sets are available in mid-October...