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Marketing in Brief: Cosmair

This article was originally published in The Rose Sheet

Executive Summary

Cosmair: European Fragrance division offering "La Collection" Holiday Miniature Coffret set, which includes fragrance minis for Cacharel's Anais Anais, Arpege by Lanvin, Paloma Picasso and Gio de Giorgio Armani. Presented in a red fabric travel jewelry case, the set is priced at $22.50. Also from Cosmair, Drakkar Noir "Unplugged" black fabric 32-compact disc organizer is filled with 3.4 oz. Drakkar Noir edt spray, 3.4 oz. aftershave balm, 2.5 oz. deodorant stick and 2.5 oz. body cleanser for $60. Both sets are available in mid-October...



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