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Marketing in Brief: Mode et Parfums

This article was originally published in The Rose Sheet

Executive Summary

Mode et Parfums: Expands L'Eau D'Issey pour Homme fragrance line-up with all-over body shampoo this month, the company states. "Formulated exclusively for a man's body," the shampoo contains .5% "protective and anti-static" silicone to leave hair "easy to manage" as well as a silk protein derivative to make skin "noticeably softer," Mode et Parfums says. A 6.8 oz. bottle of the all-over shampoo, which contains 2% fragrance concentration, costs $30. L'Eau D'Issey pour Homme debuted June 1 ("The Rose Sheet" May 8, p. 5)...



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