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Marketing in Brief: Pentech Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Pentech Cosmetics: Targeting 12-19 year-olds with the "professional looking" Fun line of color cosmetics packaged in black pots and clear plastic lids, the firm says. Pentech is spending $1 mil. in print advertising to promote the more than 50 item line with ads breaking in December issues of Sassy and Teen. Rolling out now, Fun is available in 1,000 select Wal-Mart, 500 Walgreens and 25 Albertston's doors. The products range from $1.99 for eye or lip pencils to $4.99 for foundations or powders...
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