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Carven rolling out Eau Vive worldwide in spring 1996.

This article was originally published in The Rose Sheet

Executive Summary

CARVEN ROLLING OUT EAU VIVE WORLDWIDE IN SPRING 1996 in Italy, Greece, Germany and the U.K., according to the company. The scent debuted in France in April 1995, Spain and Denmark in May/June 1995 and Portugal in September 1995. Carven is still considering whether to launch the fragrance in the U.S. but noted that should an American introduction occur, it would take place next year. Other fragrances by Carven include Ma Griffe (1946), Vetiver (1957) and Vetiver Dry (1988). Atlantis International will handle worldwide distribution of Eau Vive.



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