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Marketing in Brief: Cartier

This article was originally published in The Rose Sheet

Executive Summary

Cartier: So Pretty de Cartier fragrance will launch in U.S. and international markets on Oct. 15 in 137 doors, including Saks Fifth Avenue, Neiman Marcus, Nordstrom and Cartier boutiques. The scent, supplied by Givaudan-Roure, features centifolia rose, florence iris and diamond orchid, the company notes. Cartier's ad campaign, tagged "What is boldness without grace?," includes scented and unscented print ads running in the November, December and January issues of Elle, Town & Country and Vogue, according to the company. The six-SKU line ranges in price from $55 for a 1.6 oz. edt splash to $135 for a 1.6 oz. edp spray...
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