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P&G logs onto Internet with over 100 "domains"; registers brand names and generic terms.

This article was originally published in The Rose Sheet

Executive Summary

P&G's MORE THAN 100 INTERNET SITES INCLUDE GENERIC WORDS LIKE "GUMS," "germs" and "cavities." As of Sept. 15, Procter & Gamble had registered a total of 104 domains, about half of which are generic names and half company or product names. Each domain name represents a site on the Internet at which an Internet "address" is posted.



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