In Brief: Helene Curtis spin-off
This article was originally published in The Rose Sheet
Executive Summary
Helene Curtis spin-off: Unilever is considering spinning off Helene Curtis' professional hair care products division, the Anglo-Dutch consumer products giant said. The professional division specializes in permanent waves under the Quantum and ISO names; the brands also include shampoos and conditioners. The move to spin off the business may reflect the adverse impact of the recent flat-to-declining permanent wave market on category sales, as reported in the company's 1995 annual report. The news of the potential spin-off comes a month after Unilever completed its acquisition of Helene Curtis for a total value of $915 mil. ("The Rose Sheet" Feb. 19, p. 1)...
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Marketing In Brief
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