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In Brief: L'Oreal/Laura Ashley agreement

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal/Laura Ashley agreement: London-based Laura Ashley signs licensing agreement with Paris-based L'Oreal for the "development and marketing of exclusive fragrances, toiletries and skincare products to be sold under the Laura Ashley name," Laura Ashley announced May 2. The company noted that L'Oreal will provide Laura Ashley with "worldwide distribution and considerable marketing expertise." One of the first launches under the new agreement is a skin care line, the firm said. The Laura Ashley line-up currently includes fragrances and bath and body products. Distribution of Laura Ashley fragrances in the U.S. and Canada has previously been handled by Paul Sebastian and Alfin...



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