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In Brief: Parlux distribution in Russia

This article was originally published in The Rose Sheet

Executive Summary

Parlux distribution in Russia: Arbat Prestige Moscow signs agreement with fragrance and cosmetic marketer Parlux "for the distribution rights to certain Parlux brands" in Russia, Parlux announced May 1. The Perry Ellis America fragrances, Perry Ellis 360, Fred Hayman Beverly Hills 273 and Touch will be the first Parlux scents slated for Russian distribution, Parlux said. The Russian fragrance launches will be backed by "substantial jointly funded print advertising and point-of-sale marketing activities," the firm noted...



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