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Marketing in Brief: Alberto Culver

This article was originally published in The Rose Sheet

Executive Summary

Alberto Culver: Television and print ads for Alberto VO5 Hot Oil Aromatherapy eucalyptus/juniper berry and chamomile/ylang ylang hair treatments are slated to run in August. The treatments, available now, contain botanical ingredients to "penetrate deep inside every strand to bond with hair's own structure" in order to "revitalize" weak or damaged hair, according to Alberto Culver. The eucalyptus/juniper berry formula "infuses shine," while the chamomile/ylang ylang treatment "calms frizzes and restores moisture," Alberto said. Two .5 oz. hot oil applications carry a suggested retail price of $3.15...



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