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Marketing in Brief: Aubrey Organics

This article was originally published in The Rose Sheet

Executive Summary

Aubrey Organics: Expanding Calaguala Fern hair care brand with three skin care products -- Calaguala Fern & Pine Tar Skin Treatment cream, Bath Emulsion Treatment and Skin Treatment bar. The cream works to "promote healing, smooth the complexion and help alleviate itching and irritation," the firm said, and the bath product is targeted at "problem skin." Available now, the 1 oz. skin cream costs $16.50 and the 8 oz. bath treatment sells for $16.60. Aubrey will add the treatment bar soap in August, priced at $5.65 for 3.6 oz. The shampoo and conditioner debuted in September ("The Rose Sheet" Sept. 25, Marketing In Brief)...
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