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Marketing in Brief: Aveda

This article was originally published in The Rose Sheet

Executive Summary

Aveda: Oil-Free HydraDerm is a "gel moisturizer that addresses the daily needs of hydrating an oily complexion," the company stated. HydraDerm is formulated with glycerin that "lightly moisturizes"; willow bark to "help normalize skin...while minimizing the appearance of breakouts"; alpha and beta hydroxy acids "allowing for better moisture penetration"; vitamins A and E; and green tea extract to reduce skin irritation, Aveda said. Available May 15, HydraDerm comes in three sizes -- 1.8 oz. for $, 5.5 oz. for $25 and 16 oz. for $56...



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