Marketing in Brief: Aveda
This article was originally published in The Rose Sheet
Executive Summary
Aveda: Oil-Free HydraDerm is a "gel moisturizer that addresses the daily needs of hydrating an oily complexion," the company stated. HydraDerm is formulated with glycerin that "lightly moisturizes"; willow bark to "help normalize skin...while minimizing the appearance of breakouts"; alpha and beta hydroxy acids "allowing for better moisture penetration"; vitamins A and E; and green tea extract to reduce skin irritation, Aveda said. Available May 15, HydraDerm comes in three sizes -- 1.8 oz. for $, 5.5 oz. for $25 and 16 oz. for $56...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says