Marketing in Brief: Aziza
This article was originally published in The Rose Sheet
Executive Summary
Aziza: Back to Black eyeshadow promotional collection combines a light and medium eyecolor with black shadow that "lines, defines, contours and angles" eyes, Aziza said. The three colors can be blended together for a "smoky," "sultry" effect, according to the company. The eight shadow trios include Black n' Blue, Black Matters and Black Magic. Available on the mass market June 15, each compact is priced at $4.50...