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Marketing in Brief: Aziza

This article was originally published in The Rose Sheet

Executive Summary

Aziza: Back to Black eyeshadow promotional collection combines a light and medium eyecolor with black shadow that "lines, defines, contours and angles" eyes, Aziza said. The three colors can be blended together for a "smoky," "sultry" effect, according to the company. The eight shadow trios include Black n' Blue, Black Matters and Black Magic. Available on the mass market June 15, each compact is priced at $4.50...



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