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Biotherm addressing sensitive skin needs with Biosensitive in August.

This article was originally published in The Rose Sheet

Executive Summary

BIOTHERM ADDRESSING SENSITIVE SKIN NEEDS WITH BIOSENSITIVE, a four-product treatment line that "helps stop the reactions of sensitive skin before they start," the Cosmair division said. The treatment regime, which is formulated with pure extracts of thermal plankton, consists of High Tolerance Cleansing Cream, High Tolerance Fluid Cleansing Milk, Calming Thermal Spring Spray and Calming Regulating Daily Cream. Biosensitive will debut in California, Florida and Texas in the 40 Bullock's, Foley's and Burdines doors where the Biotherm brand is available and via the firm's toll-free number in August. Biotherm hopes to expand distribution this fall.



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