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CCA Industries to discontinue "no prescription required" ad claim for Sudden Change -- NAD.

This article was originally published in The Rose Sheet

Executive Summary

CCA INDUSTRIES TO DISCONTINUE "NO PRESCRIPTION REQUIRED" CLAIM IN TV ADS for its Sudden Change skin care products, following an investigation by the National Advertising Division of the Council of Better Business Bureaus. NAD concluded in its May 13 case report that the claim has "a detrimental effect on the accurate depiction of the product as a cosmetic make-up" because of its "inherent implication" that the Sudden Change products have "OTC drug status" and can "provide some therapeutic effect."
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