In Brief: Gillette White Rain recall
This article was originally published in The Rose Sheet
Executive Summary
Gillette White Rain recall: Firm-initiated Class III (no adverse health effects likely) recall of 2,000 cases of 5 oz. White Rain Styling Gel and 34 cases of 5 oz. White Rain Exotics Sculpting Gel is complete, Gillette said. The products, which were distributed in Illinois, New York, North Dakota, Ohio, Iowa and California, were recalled due to incorrect ingredient statements on labeling, according to FDA's May 15 Enforcement Report. Gillette initiated the White Rain withdrawal by telephone April 18 and also issued follow-up letters, FDA said...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says