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Marketing in Brief: Clairol Hydrience

This article was originally published in The Rose Sheet

Executive Summary

Clairol Hydrience: Water-based creme haircolor "bathes hair in rich, glorious permanent color with gentleness that cannot be matched," Clairol said. Formulated with "special sea proteins," minerals and four conditioners, Hydrience "contains significantly less chemicals so [it] actually leaves hair stronger than any other permanent haircolor," the Bristol-Myers Squibb division said. Available in 24 shades including Beach Beige (light blonde) and Midnight Mist (blue black), the creme haircolor also "provides superb 100% gray coverage," the company said. On-counter in August, Hydrience will cost a suggested $7.09...
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