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TerraNova Cloud Nine floating into stores July 1.

This article was originally published in The Rose Sheet

Executive Summary

TERRANOVA SHIPPING CLOUD NINE WOMEN'S SCENT JULY 1 to 1,000 gift and specialty store doors, the Berkeley, Calif.-based company said. Cloud Nine is a follow-up to the firm's most recent fragrance entry -- Blue Sky -- which debuted in March ("The Rose Sheet" April 8, Marketing In Brief). According to TerraNova, Blue Sky has generated sales three times that expected by the company.
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