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In Brief: Menley & James/Rystan

This article was originally published in The Rose Sheet

Executive Summary

Menley & James/Rystan: Menley & James will market Rystan's Derifil internal deodorant beginning the second quarter of 1996. The agreement with Rystan, a GWC Health subsidiary, is Menley and James' third such deal formed this year, as part of the company's strategy "to use its well-developed national retail distribution system as a platform for profitable growth," according to a May 16 news release. The company says it will "continue to seek other opportunities to advance this strategy"...



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