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In Brief: Revlon/Kanebo

This article was originally published in The Rose Sheet

Executive Summary

Revlon/Kanebo: Kanebo's door-to-door sales division, C'est Moi, rolling out Ultima treatment products in Japan through the end of 1996 as part of an agreement signed between the two firms. Prior to the agreement, Revlon's Ultima products were sold in higher-end department stores with beauty advisor counters; the products will continue to be available in department and cosmetic stores. Revlon anticipates that the move into the direct-selling arena "will give new vitality" to the Ultima brand in Japan...



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