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Marketing in Brief: Clinique

This article was originally published in The Rose Sheet

Executive Summary

Clinique: Moisture On-Line gel-cream for very dry, delicate skin employs mnemonics technology to "optimize" the production of sphingolipids in skin and heighten the "repair of the moisture barrier," according to the Estee Lauder division. Red algae "firm[s] skin" and "reduc[es] the appearance of fine lines and wrinkles," while a vitamin E and BHT complex enhances protection against free radicals, the firm added. The emulsifier-free formula provides "immediate comfort and moisturization" with sucrose, aloe and chamomile, which "calm fragile skin," Clinique said. On-counter in September, a 1.7 oz. cream is priced at $30...



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