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Marketing in Brief: Comptoir Sud Pacifique

This article was originally published in The Rose Sheet

Executive Summary

Comptoir Sud Pacifique: Mandarine women's scent has a "distinctly refreshing citrus formula that maintains a light and warm subtlety of its own," the company said. Packaged in an aluminum canister, the single-note fragrance will be available in the U.S. in March and is available in Europe. A 5.3 oz. eau de toilette spray will retail for $79 in Barneys New York, Neiman Marcus, Henri Bendel and Nordstrom doors...
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