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Marketing in Brief: Cutex

This article was originally published in The Rose Sheet

Executive Summary

Cutex: Strong Nail line extended with Naturals nail treatment products formulated with "natural ingredients to repair, strengthen and protect nails with gentleness and effectiveness," Jean Philippe said. Vitanical Cuticle Complex employs kukui nut oil, aloe and vitamin E to "heal and restore damaged cuticles," while Water-Borne base coat has algae and restorative waters for "sensitive nails and skin," according to Cutex. Vitanical top coat is formulated with calcium, safflower oil and horsetail to "extend manicure life," and Brittle nail therapy contains chamomile and marigold to "restore flexibility," the company said. Available now, the .5 oz. bottles sell for $3.95 apiece...



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