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Marketing in Brief: Decleor

This article was originally published in The Rose Sheet

Executive Summary

Decleor: Extends Regulateur skin care line with S.O.S. Gel Regulateur, which doesn't "just dry acne, it treats it," the company said. S.O.S. contains 10% cytobiol iris complex to "eliminate bacterial production"; 5% glycolic and lactic acid "to minimize and decongest pores"; and .5% Australian tea tree oil "to prevent inflammation leading to the spread of acne," the company said. Available in December, a .5 oz. S.O.S. will retail for $25. The Regulateur line also includes cleansing gel, tonic lotion and creme...
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