Marketing in Brief: Decleor
This article was originally published in The Rose Sheet
Executive Summary
Decleor: Extends Regulateur skin care line with S.O.S. Gel Regulateur, which doesn't "just dry acne, it treats it," the company said. S.O.S. contains 10% cytobiol iris complex to "eliminate bacterial production"; 5% glycolic and lactic acid "to minimize and decongest pores"; and .5% Australian tea tree oil "to prevent inflammation leading to the spread of acne," the company said. Available in December, a .5 oz. S.O.S. will retail for $25. The Regulateur line also includes cleansing gel, tonic lotion and creme...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says