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Marketing in Brief: Estee Lauder

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder: Resilience Body Elastin Refirming lotion "dual-action refirming technology" boosts the skin's "natural support system" for a "future of firm skin" while "inhibiting the loss" of elastin and collagen with heather extract and whey protein, Estee Lauder said. Alpha hydroxy fruit acids "sweep away flakiness, crepiness, [and] dry patches" while "diminishing minor discolorations," the company added. The formula also contains vitamin E to "slow down the generation" of free radicals, and thea sinensis extract to soothe skin, Estee Lauder said. On-counter Dec. 26, a 6.7 oz. tube will be priced at $25...



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