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Marketing in Brief: La Coupe

This article was originally published in The Rose Sheet

Executive Summary

La Coupe: Styling products to achieve "big hair" are shipping now to pharmacies and retail outlets, New York City-based La Coupe said. The line includes Big hairspray, a water-free, lacquer-free aerosol "that holds the biggest, fullest, most touchable shape"; Volumateur, a styling mist for "overblown big bedroom hair"; and Hair Shaping Gelee, to "assure styling freedom and dazzling gloss," according to La Coupe. Television spots running now highlight the products, and in-store promotions include a buy-one-get-one-free offer, makeovers and t-shirt giveaways. The 10 oz. Big hairspray, 12 oz. Volumateur and 12 oz. Hair Shaping gelee sell for $4.95 apiece...



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