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Avon Skin Care line positioned as moderately-priced facial collection.

This article was originally published in The Rose Sheet

Executive Summary

AVON SKIN CARE POSITIONED AS MODERATELY PRICED TREATMENT LINE with price points approximately 20% to 40% below Avon's Anew line. Avon noted that the Avon Skin Care collection will appeal to customers who "want quality at great value." The "problem solving" products, which combine "beauty and technology at a great value," are priced between $6.50 and $15.50 ("The Rose Sheet" Oct. 14, p. 1). The line will bow in February through Avon's sales reps nationwide, rolling out globally throughout 1997 and 1998.



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