In Brief: Barrielle Ltd.
This article was originally published in The Rose Sheet
Executive Summary
Barrielle Ltd.: Distribution, marketing and sales for company's Barrielle nail, hand and foot treatment line to be handled by the Great Neck, N.Y.-based firm's newly created sales unit, Barrielle Sales Corp. The unit was formed following the termination of a distribution agreement with Nicholas Lawrence Cosmetics' CosmeticWorks division. The new segment is headed by President Jodi Price, daughter of Barrielle Ltd. founder and owner Howard Price. Other management include Senior Exec VP Adele Lebowitz and Senior VP-Sales Tom Kennedy. CosmeticWorks had handled the 13-product line since May...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says