In Brief: Renaissance Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Renaissance Cosmetics: David Makuen to VP-corporate marketing. Makuen will be responsible for "innovative marketing solutions" and the development of alternative marketing channels for Renaissance products including home shopping and internet shopping, Renaissance said. He joined the company as director of category management and special marketing in January 1995. Prior to that, Makuen served as a marketing consultant for Chicago-based Information Resources, Inc. Jim O'Brien to VP-human resources and Jeff Ruger to VP-technology...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says