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Marketing in Brief: La Prairie

This article was originally published in The Rose Sheet

Executive Summary

La Prairie: Cellular Treatment Foundation Naturel for women of all skin types provides "light, natural coverage and a luminous, lasting finish," La Prairie said. The foundation includes "natural skin lightening complex" comprised of mulberry, bearberry, grapefruit, licorice and scutellaria extracts, according to the company. Available in March in eight shades, a 1 oz. foundation will sell for $55. La Prairie is also introducing Cellular Treatment Time Release Moisturizer in January. The moisturizer "instantly smoothes, protects and improves skin texture, dramatically boosting hydration levels," La Prairie said. A 1 oz. jar will cost $125...



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