In Vivo is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Marketing in Brief: Mary Kay Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Mary Kay Cosmetics: Introducing "improved" Mary Kay Conditioning mascara, reformulated with chamomile and sphingolipids, which "resist flaking, clumping, caking and smudging." The .45 oz. mascara will sell for $7.50. Firm also extends permanent color collection with new eye and cheek colors to replace discontinued shades. New Perfect Eye Colors include Seashell, a toasted almond shade; Clove, a reddish amber; and Goldenrod, a "shimmery" gold. Five new cheek colors include Camel, a burnished almond, and Maple Walnut, a rusty brown. The new mascara and colors will be available this spring...



Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts