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Shared fragrances losing popularity with women -- Fragrance Foundation meeting.

This article was originally published in The Rose Sheet

Executive Summary

PRESTIGE SHARED FRAGRANCES NOT AS APPEALING TO WOMEN, FRAGRANCE FOUNDATION 1997 spring/summer trends report states. Released Dec. 10 at The Fragrance Foundation's Fragrance, Fashion and Lifestyle Trends meeting, the report forecasts that "dual gender" scents will "begin to lose popularity" in the prestige market as women turn to more feminine fragrances. The foundation said it expects the shared fragrance trend to fade out by next fall.



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