Essential oil gingival bleeding data for plaque/gingivitis needed -- FDA plaque subcmte..
This article was originally published in The Rose Sheet
Executive Summary
ESSENTIAL OILS GINGIVAL BLEEDING DATA SUPPORTING PLAQUE/GINGIVITIS CLAIM NEEDED, Stanley Saxe, DMD, University of Kentucky College of Dentistry, recommended at a Dec. 10 FDA Dental Products Panel Plaque Subcommittee meeting in Bethesda, Md. Saxe was asked to provide a list of data recommendations for the ingredients thymol, menthol, eucalyptol and methyl salicylate, following a presentation by Listerine mouthwash manufacturer Warner-Lambert on the efficacy of essential oils. In a review of W-L data, Saxe recommended that the company conduct additional studies that use "bleeding as a measurement of effectiveness."
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says