In Brief: NDMA
This article was originally published in The Rose Sheet
Executive Summary
NDMA: Joseph Doss to Nonprescription Drug Manufacturers Association senior VP and director public affairs, effective January. Doss, 39, is an attorney with Washington, DC-based Covington & Burling. He succeeds Jack Walden, who retired in July after nearly 18 years at NDMA ("The Rose Sheet" July 15, In Brief). Prior to joining Covington & Burling in 1990, Doss spent six years with NDMA providing "general legal counsel on issues affecting member companies" and subsequently serving as assistant general counsel and director of state government relations. Doss' selection was made official Dec. 10 at NDMA's board of directors meeting...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says