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Jergens revamping skin care line; launching AHA Ultra Healing cream.

This article was originally published in The Rose Sheet

Executive Summary

JERGENS LAUNCHING AHA ULTRA HEALING CREAM in mass market outlets now. The Andrew Jergens Company's first alpha hydroxy acid product, which is formulated for hands, heels and elbows, provides "touchably soft skin" to "extra dry trouble spots," the company said. According to Jergens, the fragrance-free cream was "rated very highly" in consumer tests due to its non-greasy and fast-absorbing properties. Ultra Healing replaces Advanced Therapy Dual Healing cream, which bowed in 1993.



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