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Marketing in Brief: Aveda

This article was originally published in The Rose Sheet

Executive Summary

Aveda: "Pale Fire" spring color collection includes four lip glosses in Ice (frosty white), Dew (clear), Rosemist (soft pink) and Cinder (icy mocha). Two new lipsticks include Halo and Sun, while Pinkglow, Spark and Flint make up the new eyeshadow offerings. Aveda will also introduce Vapor blush. Available in March, eyeshadows will retail for $11, the blush and lipstick will cost $12 apiece and the lip gloss will sell for $11.50...



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