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Marketing in Brief: Cosmair

This article was originally published in The Rose Sheet

Executive Summary

Cosmair: L'Oreal Chunking at-home highlighter "creates dramatic, bold chunks of blonde highlights," the company said. Recommended for medium blonde to dark brown hair, the Chunking kit includes an applicator cap and a styling hook to separate "selected chunks of hair" for treatment with the Conditioning Chunking creme, the company said. Available in early 1997 in chain drug, food and mass market retailers, the kit will retail for $9.99 and includes an introductory $3 rebate offer...



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