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Marketing in Brief: Cosmar

This article was originally published in The Rose Sheet

Executive Summary

Cosmar: Pro 10 Salon Sheers nail lacquer provide a "hint of tint," the Renaissance unit said. The long-lasting, chip-resistant sheers "dry quicker than most formulations," according to the company. Salon Sheers will be available in nine "nearly naked" colors, including Reality, Venus and Barely. Shipping in January, each .5 oz. lacquer will be priced at $3.99...



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