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Marketing in Brief: Lancome

This article was originally published in The Rose Sheet

Executive Summary

Lancome: "C'est Cool" spring color collection comprises seven eyeshadow shades including Mauve Lustre and Soleil Lustre; Pressed Powder liners in Brun and Foret; Le Crayon Khol and Le Stylo waterproof eyeliners in Olive or Banane; Rouge Idole lipstick in Cool and Libre; Rouge Absolu lipstick in Toscane and Platinum; Rouge Sensation lipstick in Jezabel and Ambrette; Sorbet lip gloss in Viva and Tropique; and Le Lipstique lip coloring stick in Fraichelle and Gingerelle. Also available in the spring will be Blush Subtil in Rococo and Aplum and Vernis Absolu nail lacquer in Satine and Libre. Pricing for "C'est Cool" ranges from $11 for a nail lacquer to $32 for La Palette de Coleur, which combines two eyeshadows and an eyeliner in a compact...



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